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DAY 3  7 October 2010

Smarter Ways of Doing Things

Recognize the need to change the way we do product development as new technologies emerge.

Morning 9.00-12.00

Session Chair: Thomas Müller–Kirschbaum, Corporate Senior Vice President, Laundry and Homecare, Henkel AG & Co. KGaA, Germany

9.00-9.15

Introduction of Day 3.

Thomas Müller–Kirschbaum, Corporate Senior Vice President, Laundry and Homecare, Henkel AG & Co. KGaA, Germany

   
9.15-9.45

Cleaner Clothes and a Cleaner Planet: What Will We Tell the Grandchildren?

Randy Quinn, Executive Vice President Laundry, Unilever, UK

   
9.45-10.15

Silver, Foam and Beyond - The Changing Wave and Horizon.

Dochul Choi, Senior Vice President, Head of R&D Team, Digital Appliance Division, Digital & Communication Media Business, Samsung Electronics Co., LTD., Korea

   
10.15-10.45 Break
   
10.45-11.15

From Now to Now What?

Leif Huff, Partner and Managing Director, IDEO, Germany.

   
11.15-11.45

Bringing Tomorrow to Today's Product Development Lab: Giant Steps in Innovation Productivity from Advanced High Throughput and Informatics Technology.

John Senaldi, President and CEO, Freeslate, Inc., USA.

   
11.45-12.00 Discussion
   
12.00-13.30 Lunch—On Own
   

Afternoon 14.00-16.00

Session Chairs:

  • Kathy Fish, R&D VP, Fabric Care, The Procter & Gamble Company, USA
  • Per Falholt, Executive Vice President, Novozymes A/S, Denmark
14.00-14.05

Introduction of Afternoon Session.

Kathy Fish, R&D VP, Fabric Care, The Procter & Gamble Company, USA

   
14.05-14.35 Mind the "Mind": How Neuromarketing Reshuffles Brand Management.
Hans-Willi Schroiff, Corporate Vice President, Global Market Research, Henkel AG & Co. KGaA, Germany
   
14.35-15.05

The Curious Case of Modeling Clean—Computational Chemistry and Everyday Life.

Thomas J. Lange, Director, Modeling & Simulation, Corporate R & D, The Procter & Gamble Company, USA

   
15.05-15.35

Motivation and the Psychology of Winning.

Mark McGregor, Leadership Center GmbH, Switzerland

   
15.35-15.50 Discussion
   
15.50-16.00 Closing Comments.
J. Keith Grime, President, JKG Consulting LLC, USA
   

The program is tentative and subject to change.